Best ways to boost your website traffic at no cost.
Website traffic can either be free or paid depending on what you’re most comfortable with. Various people think it’s hard to get traffic on your website without incurring a single cost but this can’t be further from the truth. I’m going to tell you the best strategies you need to use to drive traffic to your website
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) involves enhancing your website to improve its visibility and ranking on search engine results pages such as google, Bing and Yahoo. The higher a website ranks on these pages, the more likely it is to receive traffic from users.
SEO encompasses various strategies and techniques like keyword research, on-page-SEO, technical SEO and off-page-SEO which all play vital roles in making a website appear on search engine research pages. Keyword research encompasses finding relevant keywords and phrases that potential website visitors use when searching for products or services.
On-page-SEO also plays a big role when it comes to your website ranking. Tittle tags, meta descriptions, headings, images and content quality are all considered by search engines and have to correspond to the topic in question.
Technical SEO and off-page-SEO which practically mean the site speed, site security and backlinks should also be fully optimized. A slow site speed will lose you over 90% of potential visitors.
2. Content Marketing
Content marketing is a strategic marketing approach focused on creating and publishing valuable, relevant and consistent content to attract and engage a clearly defined audience, with the ultimate goal of driving profitable customer actions.
This type of marketing involves content creation and content varies from social media posts, blog posts, videos, ebooks to podcasts. The best way to achieve success with content marketing is through consistency and high quality content. All you have to strive for is consistency no matter what type of content you’re pushing out and later learn to improve the content quality with time.
Content marketing improves brand awareness, audience engagement and creates trust and loyalty for the brand. People are more comfortable purchasing a product or service from a brand they’ve been engaging with.
3. Social Media Marketing
With social media marketing you’re practically using social media platforms to promote products and services. This form of marketing leverages the reach, engagement and targeting capabilities of social media networks to connect with customers, build brand awareness, and drive traffic to a website or physical location.
Social media marketing involves choosing the best social media platform that works for you but mainly for your customers. Let’s assume your customers are between the ages of 18 to 35, social media platforms like TikTok, Instagram and Pinterest tend to work best for that age demographic more than platforms like Facebook which cater to an older age group.
4. Email Marketing
Email marketing is a type of digital marketing that involves sending emails to both potential and already existing customers. It’s used to promote products or services, build relationships with potential customers and update customers with any information that may be of value to them.
It keeps customers informed and engaged and plays a big role in enabling a business achieve various business goals. Email marketing is known for its cost-effectiveness and ability to deliver targeted messages directly to the audience.
All you have to do is build an email list which seems harder than it actually is. There are various sites that enable you build email lists but Get Response works best and gives you a 1 month free trial that has AI features that are time savers and can build you a website from scratch.